JAYD Is Popping Up in Seoul, And We Cannot Wait
We have some big news, and we have been sitting on it for weeks trying not to spill it early.
JAYD is bringing a pop-up shop to Seoul, South Korea, from 16th-18th October.
If you know JAYD, you know we started this brand for women who live in and around the water, the ones who are up before sunrise for a pool session, chasing waves on the weekend, or repping their club at water polo. That community has grown further than we ever imagined, and now it's taking us to Seoul for the very first time. We genuinely could not be more excited to bring JAYD to you all in person.
What's landing at the pop-up
This isn't just a shop, it's an event. For four days only, we're bringing a lineup you won't find anywhere else:
Mystery swim caps, Grab one and find out what you get (because sometimes the fun is in not knowing)
A brand new JAYD shade, A colour drop that hasn't been seen anywhere else yet, launching exclusively at this pop-up.
Accessories like you have never seen before, We've been working on some extras behind the scenes and Seoul is where they debut first.
Everything at this pop-up will be new release products, so if something catches your eye don't sit on it!
Why we're doing this
JAYD was built on premium Italian fabric and a 100% PBT lining that's chlorine resistant and made to last through real training, real competition, and real ocean days. But at the heart of it, JAYD has always been about the community around the water, confident, supportive, a little competitive, and always up for fun. Seoul has an incredible swim and ocean-sport community, and we wanted to show up for you properly: in person, suits in hand, ready to meet you.
Save the date
📍 Seoul, South Korea
📅 16-18 October
Venue details and daily hours are coming very soon.
Follow us on Instagram @jaydswimwear to be the first to know the exact location, opening hours, and any early sneak peeks before doors open.
We'll see you on the pool deck, at the beach, or wherever the water takes you, and very soon, in Seoul.
See you there!!