Ever had a swimsuit that looked cute for, like, two swims and then totally gave up on life? Faded, saggy, and no longer holding you in? You can thank chlorine for that. It’s a pool essential, but it’s also a total heartbreaker when it comes to swimwear.
That’s why at JAYD Swimwear, we only do things the chlorine-proof way. Every piece is made to handle long pool sessions, endless tumble turns, and all the post swim hangs, without falling apart.
Here’s the lowdown on chlorine-resistant swimwear, and why it should be your go-to if you live in the water (like us).
So, what is chlorine and why is it out to destroy your swimmers?
Chlorine is used in pools to keep things clean (yay hygiene), but it’s also seriously tough on swimwear. It breaks down fabric fibres, fades colours, and wrecks the stretch that keeps your swimsuit snug. That means your standard bikini or one-piece can go from hot to not in just a few weeks if you’re clocking regular swim time.
What makes swimwear chlorine-resistant?
Glad you asked. Chlorine-resistant swimwear is made from fabrics that can stand up to all those pool chemicals without breaking a sweat. At JAYD, we use high-performance Italian fabric on the outside and line every suit with 100% PBT; a-built-to-last chlorine-proof material that doesn’t stretch out or fade.
Fun fact: most brands only use chlorine-resistant fabric on the outside. BUT the lining is usually the first thing to go. That’s WHY we said "no thanks" to shortcuts and made sure our suits are just as strong on the inside.
Translation? Your JAYD swimsuit will still be going strong when others have tapped out.
Here’s what chlorine-resistant swimwear means for you:
🩵 Holds its shape so you’re not adjusting mid-set
🩵 Keeps its colour so you still love it months later
🩵 Stays snug & supportive through every session
PLUS, it’s better for the planet (and your wallet). When your swimsuit lasts, you buy less and waste less. Win-win.
What makes JAYD stand out?
Let’s be real, most swimwear either looks good OR performs well. We weren’t okay with that. So we created JAYD - swimwear that’s made to move, made to last, and made to make you dive in with confidence.
Here’s how we do things differently:
🩵 Chlorine-resistant everything, inside and out. We don’t line it with just any fabric; we use 100% polybutylene terephthalate (PBT), the good stuff that holds up swim after swim.
🩵 Italian-engineered fabric that stays strong, keeps its colour, and fits like a second skin.
🩵 Athlete-approved designs that don’t budge, whether you’re training, surfing, or diving into your next adventure.
Cute and capable? That’s the JAYD way..
The bottom line: if your swimwear isn’t chlorine-resistant, it’s not built to last. And if it can’t last, it can’t keep up with you. At JAYD, we make flattering, functional swimwear that works as hard as you do. So you can dive in, swim free, and feel your best, without stressing.
Ready to upgrade your swimwear game?
Check out our collection of chlorine-resistant one pieces and bikinis made for water-loving women who don’t do average.
