Ever worn a swimsuit that looks cute… but lasts two swims, rides up in all the wrong places, or shifts the moment you dive in? Yeah, same.
At JAYD, we set out to change that.
From fabric choice to final stitch, every piece we design is made to move with you, not against you. Whether you’re diving into training, tumbling through waves, or lounging in the sun after a long swim, your suit should feel like a second skin: strong, supportive, and seriously flattering.
Let’s go behind the seams and show you how we bring JAYD to life 👇
1. It starts with purpose-built fabric
Not all fabrics are made equal. We spent months testing materials that could stand up to chlorine, salt, sun and movement and still feel amazing on the body.
The result?
We use high-performance Italian fabric that’s soft, durable, and holds its shape. Plus, we line every single suit with 100% PBT (polybutylene terephthalate), a chlorine-proof legend that lasts just as long as the outer fabric.
→ Most brands only use chlorine-resistant outer fabric. We said nope to shortcuts and made the inside just as tough. 💥
2. We test with real athletes
Our suits aren’t just made to be worn. They’re made to perform.
Before a design hits the shelf, it hits the water. We work with swimmers, surfers, and ocean lovers who put our pieces through it all, tumble turns, wipeouts, ocean swims, long training sessions and let us know what works (and what doesn’t).
→ It’s not just about looking good. It’s about staying put when you’re diving in headfirst.
3. Your feedback really matters
We don’t just design for you, we design with you.
Every review, DM, email, and piece of feedback helps shape what we create next. Whether it’s adjusting strap length, tweaking fit in certain sizes, or improving coverage, if our community speaks up, we listen.
→ Many of our style updates (like cheekier cuts or improved bust support) come directly from YOU, our water-loving crew.
We’re building JAYD together and your voice is a huge part of it 💛
4. Fit comes first. Every. Time
We don’t do flimsy. We don’t do fashion over function. We do both.
Our cuts are designed to hold you in, flatter your shape, and move with your body. Think cheeky without the constant adjusting, supportive without digging in, and flexible enough to handle every wave. 🌊
→ Fun fact: Many of our customers wear different sizes depending on their fit preference. Our suits are designed to be tight and secure, so sizing up for comfort is always welcome!
5. No trends, just timeless performance
We love a good colour pop or a fun detail, but our focus is always on longevity, style and function that lasts.
Our shapes are refined over seasons, tested in the wild (aka the pool and ocean), and only updated when it makes sense. That’s how we create pieces you can trust to last from sunrise to sunset, year on year. ☀️
→ We’re not fast fashion. We’re forever swim.
6. Designed by women, for water-loving women
We know the feeling of being in a suit that just doesn’t sit right. We’ve been there. That’s why everything we make is designed by women who live in their swimwear, for women who want to feel confident, free, and, unstoppable in the water.
→ At JAYD, swimwear isn’t just about style. It’s about diving in with confidence. When your suit supports you, you can do anything.
JAYD swimwear isn’t just made to look good on your feed (though it does that too). It’s made to support real women doing real things - training hard, playing hard, and living fully.
You bring the energy. We’ll bring the suit that keeps up.
P.S. Ready to feel the difference for yourself? Explore our latest designs - made to move, made to last, made for you.
Love always,
JAYD XX