Okay, let's clear something up.
No, you absolutely do not need to swim 5 days a week, be training for comps, or be part of a surf club to wear JAYD.
You just need to LOVE the water- and want your swimwear to match that.
At the heart of things, JAYD isn't just made for athletes. It's made for anyone who feels alive in the water. Whether that be the pool, ocean, lake, ANYTHING!
JAYD is for the everyday mover.
💘 The spontaneous ocean swimmer
💘 The beach-walker
💘 The baby-on-hip, coffee-in-hand, just gonna-squeeze-in-a-quick-swim kinda gal
💘 You don't have to track laps or clock km's. You just have to want to feel good while moving your body
Our suits are built for action, but they are made to flatter, too. That's the JAYD difference
We (JAYD) are made for movement - not just sport.
Sure, our pieces are athlete tested and chlorine-resistant. But that doesn't mean they're only for training. JAYD was born from the idea that women deserve swimwear that does both - performance + personality, function + fun.
Whether you're floating, stretching, swimming or just sunbaking with a book - JAYD's got your back, literally.
Confidence is the real power move.
You know what's sexy? Feeling good in your skin. Owning your space. Wearing the damn swimsuit - even if it's just to the backyard kiddie pool. We designed JAYD to help you feel that kind of confidence. Secure, supported, cheeky (if you want it), flattering (ALWAYS!). You don't have to "earn" your swim. You just have to enjoy it.
Come as you are.
Whether you're here for the early dips, the slow paddles, the costal road trips or the after work plunge - there's a JAYD for that. Our community isn't a one-size-fits-all. It's full of women who train hard, play hard, relax even harder, and just love being in the water. So no, you don't have to be an athlete to wear JAYD. You just have to be you. And that's more than enough.
P.S. If you’ve been waiting for the “right time” or the “right reason” to wear the swimsuit… this is it.
SHOP CONFIDENCE-FUELLED SWIMWEAR
Love always,
JAYD XX