Our Mission & Values
JAYD'S DAY DREAM
JAYD was born to fill the void created by other athletic swimwear in Australia - where are all the beautiful beach bikinis, that are also functional? Our styles are built with years of thought and research and late night musings, piecing together all the parts we've been missing in our current water wardrobe.
MISSION
To make effortlessly elegant swimwear to keep you in the ocean from sunrise to sunset, year on year.
VALUES
AUSTRALIA FIRST || Designed and head quartered on the Gold Coast, by Aussie water-lovers who know exactly what conditions our beaches throw at us
RESPECT THE ENVIRONMENT || Recycled packaging and heavy thread counts that will last season after season [none of this throw-away fashion business]
EVERY BODY IS A BODY || Cuts and styles to flatter all shapes, with sizes from XS to XL, and removable padding for comfort, support and security.